Discovery Italia Portfolio

Discovery Italia

Helping Italy's 3rd broadcasting company to establish an umbrella brand for their 7 free to air channels.

Helping Discovery Italia to establish an umbrella brand for their free to air channels, and to stand out as Italy's 3rd broadcasting company.

Styleguides

As part of Discovery Italia portfolio strategy, a comprehensive set of styleguides was created to for each individual channel brand.

These documents provide extensive, detailed and coherent guidelines to consistently communicate the brands across multiple media, including broadcast, print and digital.

Thanks to the outstanding work of Milan based studio jekyll & hyde, the styleguides were designed to be easily browsed both on computers, tablet and print.

![styleguide.giallo]

Credits

Discovery Italia - Milano - © Copyright 2015

  • VP Brand & Creative: Roberto Bagatti
  • Art Direction & Design: Giorgio A. Schwarz
  • Styleguides: jekyll & hyde
  • Sound: Smider

February 2015

Selected Works

Mental

Mental

Gazprom Media

Logo and theatrical posters for Mental, the critically acclaimed dramedy series created by Aleksandr Doulerain.

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TNT Design 2018-2021

TNT Design 2018-2021

Gazprom Media

Redefining the design strategy of the flagship entertainment channel of the media holding.

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TNT Avatar

TNT Avatar

Gazprom Media

Human influencers are so 2020.

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TNT Music

TNT Music

Gazprom Media

Your music is here.

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Premier

Premier

Gazprom Media

Launching a new pay streaming platform.

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Logofolio

Logofolio

Multiple Clients

A collection of logos and wordmarks developed throughout the years.

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Giallo

Giallo

Discovery Italia

Are you watching closely?

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Nove

Nove

Discovery Italia

Launching the group's first general entertainment brand.

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RealTime Refresh 2016

RealTime Refresh 2016

Discovery Italia

Everyday life can be extraordinary, if you look it through the eyes of Real Time.

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Discovery Italia Portfolio

Discovery Italia Portfolio

Discovery Italia

Helping Italy's 3rd broadcasting company to establish an umbrella brand for their 7 free to air channels.

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RealTime Rebrand 2014

RealTime Rebrand 2014

Discovery Italia

Rebranding the first native digital channel on free to air market.

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MTV International Rebrand 2013

MTV International Rebrand 2013

MTV

Refreshing one of most beloved youth brands across 60 countries.

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Paramount Channel Branding 2012

Paramount Channel Branding 2012

Paramount Channel

Launching world class film company free to air TV channel and establishing an international brand for the small screen.

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MTV Hitlist Italia

MTV Hitlist Italia

MTV

Dedicated to Roy Lichtenstein.

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MTV My Video

MTV My Video

MTV

Oldies but goldies.

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