Giallo

Discovery Italia

Are you watching closely?

As part of the in-house design team at Discovery Italia, I was charged with defining a new visual language for Giallo, Discovery Italia's crime thematic channel.

Besides refreshing the channel image, the aim was also to combine into a cohesive identity its wide imagery spectrum (from crime classics such as Agatha Christie to more contemporary content as Broadchurch and everything in between).

The company wanted the new idents to reflect the channel personality: engaging, emotional, suspenseful but never causing anxiety.

Me and my partners in crime Stefano Carugati (designer & art director) and Cristina Mazzocca (executive producer) teamed up to produce 6 idents based upon channels core themes: Investigation, Legal, Action, Classics, Emotional and True Crime.

Montage

Thematic imagery

The cinematography chosen for the idents has a strong focus on close-up shots, acting as a visual metaphor for every great detective distinctive's secret weapon: attention to detail. Colour grading is another fundamental tool that was used to give consistency to the set of idents, as well as serving a branding purpose (Giallo, literally "Yellow", is the italian word to refer to the crime genre).

True crime

Giallo also has it's own programming block RealGiallo, focusing on true crime content. To communicate these we introduced a separate set of shots with a different grading that reflects this genre.

Credits

Discovery Italia - Milano - © Copyright 2017

Discovery Italia

  • Art Direction: Stefano Carugati, Giorgio A. Schwarz
  • Executive Producer: Cristina Mazzocca
  • Producer: Carola Trematerra, Massimo Volpe
  • Graphic Coordinator: Federica Cavalletti

Production

  • Production Company: Rosso Film
  • Director: Lorenzo Gironi
  • Dop: Giacomo Frittelli
  • Sound: Guido Smider
  • Scenografia: Miriam Fisher
  • Stylist: Gemma Vernò
  • Post: Toboga
  • Colorist: Lorenzo Ameri

May 2017

Selected Works

Mental

Mental

Gazprom Media

Logo and theatrical posters for Mental, the critically acclaimed dramedy series created by Aleksandr Doulerain.

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TNT Design 2018-2021

TNT Design 2018-2021

Gazprom Media

Redefining the design strategy of the flagship entertainment channel of the media holding.

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TNT Avatar

TNT Avatar

Gazprom Media

Human influencers are so 2020.

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TNT Music

TNT Music

Gazprom Media

Your music is here.

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Premier

Premier

Gazprom Media

Launching a new pay streaming platform.

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Logofolio

Logofolio

Multiple Clients

A collection of logos and wordmarks developed throughout the years.

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Giallo

Giallo

Discovery Italia

Are you watching closely?

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Nove

Nove

Discovery Italia

Launching the group's first general entertainment brand.

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RealTime Refresh 2016

RealTime Refresh 2016

Discovery Italia

Everyday life can be extraordinary, if you look it through the eyes of Real Time.

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Discovery Italia Portfolio

Discovery Italia Portfolio

Discovery Italia

Helping Italy's 3rd broadcasting company to establish an umbrella brand for their 7 free to air channels.

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RealTime Rebrand 2014

RealTime Rebrand 2014

Discovery Italia

Rebranding the first native digital channel on free to air market.

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MTV International Rebrand 2013

MTV International Rebrand 2013

MTV

Refreshing one of most beloved youth brands across 60 countries.

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Paramount Channel Branding 2012

Paramount Channel Branding 2012

Paramount Channel

Launching world class film company free to air TV channel and establishing an international brand for the small screen.

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MTV Hitlist Italia

MTV Hitlist Italia

MTV

Dedicated to Roy Lichtenstein.

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MTV My Video

MTV My Video

MTV

Oldies but goldies.

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