Paramount Channel Branding 2012

Paramount Channel

Launching world class film company free to air TV channel and establishing an international brand for the small screen.

During its 100th birthday, Paramount Pictures launches Paramount Channel, a global broadcast channel offering the public one of the most prestigious movie libraries available.

I had the opportunity to take part in the creation of this brand, from the logo to the overall look and feel.

A core objective of the identity was communicating Paramount Pictures role in the production and distribution of some the greatest moments in film history.

The Paramount catalogue features a plethora of iconic, unforgettable moments across all genres, with emotions so strong they stay with you long after the credits roll.

I decided to communicate this with a very clean design, which juxtaposes the modern sans-serif typeface DIN and a fresh colour palette to a traditional central alignment, instantly recalling the style of movie ending titles.

Typography plays an important role in the visual celebration of the iconic mountain — acting as a solid support for the logo, which is always placed above onscreen information.

Credits

  • Creative Director: Roberto Bagatti
  • Associate Creative-Director: Anna Caregnato
  • Art-Director: Scott Bendall
  • Producers: Cristina Mazzocca
  • Lead Designer: Giorgio A. Schwarz

Produced at MTV World Design Studio Milan.

June 2012

Selected Works

Mental

Mental

Gazprom Media

Logo and theatrical posters for Mental, the critically acclaimed dramedy series created by Aleksandr Doulerain.

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TNT Design 2018-2021

TNT Design 2018-2021

Gazprom Media

Redefining the design strategy of the flagship entertainment channel of the media holding.

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TNT Avatar

TNT Avatar

Gazprom Media

Human influencers are so 2020.

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TNT Music

TNT Music

Gazprom Media

Your music is here.

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Premier

Premier

Gazprom Media

Launching a new pay streaming platform.

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Logofolio

Logofolio

Multiple Clients

A collection of logos and wordmarks developed throughout the years.

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Giallo

Giallo

Discovery Italia

Are you watching closely?

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Nove

Nove

Discovery Italia

Launching the group's first general entertainment brand.

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RealTime Refresh 2016

RealTime Refresh 2016

Discovery Italia

Everyday life can be extraordinary, if you look it through the eyes of Real Time.

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Discovery Italia Portfolio

Discovery Italia Portfolio

Discovery Italia

Helping Italy's 3rd broadcasting company to establish an umbrella brand for their 7 free to air channels.

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RealTime Rebrand 2014

RealTime Rebrand 2014

Discovery Italia

Rebranding the first native digital channel on free to air market.

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MTV International Rebrand 2013

MTV International Rebrand 2013

MTV

Refreshing one of most beloved youth brands across 60 countries.

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Paramount Channel Branding 2012

Paramount Channel Branding 2012

Paramount Channel

Launching world class film company free to air TV channel and establishing an international brand for the small screen.

View Project
MTV Hitlist Italia

MTV Hitlist Italia

MTV

Dedicated to Roy Lichtenstein.

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MTV My Video

MTV My Video

MTV

Oldies but goldies.

View Project